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OLHE.VOTE. MUDE POLITIZE!
A Olhe.Vote.Mude foi uma campanha da Politize! que esteve presente nos espaços digitais e urbanos, para informar, educar e capacitar a população brasileira acerca das Eleições de 2022 e o que elas significavam para o fortalecimento da democracia e o futuro do Brasil. Nosso objetivo foi incentivar a participação política no processo eleitoral, contribuindo para aumentar a taxa de brasileiras e brasileiros que compareceram às urnas de forma capacitada e comprometida com o seu voto. Estamos no shortlist do Cannes Lions 2023 pela parceria com a Pixel Hunters, que levou a Olhe.Vote.Mude ao Fortnite e ganhamos o ouro nas premiações de design Brasil Criativo e Prêmio Bornancini.
Olhe.Vote.Mude was a Politize! campaign which was present in digital and urban spaces, to inform, educate and train the brazilian population about the 2022 Elections and what they meant for strengthening democracy and the future of Brazil. Our objective was to encourage political participation in the electoral process, contributing to increasing the rate of Brazilian who attended the polls in a capable manner and committed to their vote. We are on the Cannes Lions 2023 shortlist for our partnership with Pixel Hunters, which took Olhe.Vote.Mude to Fortnite game and won gold in the Brasil Criativo and the Bornancini design awards.
non-governmental organization: Politize!
creative strategy: Luiza Wosgman e Luli Morante
copywriter: Luli Morante
design team: Isis Soares e Marcus Paulo Gonçales
assistant: Gabriel de Luca